Kat Richards | Marketing & Operations (she/her) is a customer experience and strategy leader transforming how we experience healthcare and finance. With over 13 years shaping products and services for brands like MSK, Ovia, Labcorp, and Children’s Wisconsin, she bridges business strategy, design, and technology to create connected, inclusive ecosystems that improve care delivery and financial well-being.

A proud graduate of Marquette University with a major in Advertising and minors in Psychology and Graphic Design from the Milwaukee Institute of Art & Design, Kat blends creativity, behavioral insight, and strategy to drive impact. She’s passionate about the intersection of women’s health, mental health, and wealth equity, helping organizations reimagine everything from oncology journeys to hormonal health and family experiences. She’s excited to use these skills to help amplify BirthFest and grow its impact.